What is the next footwear product?
Product strategy: Pure sustainable solutions with singular products, covering a multitude of use philosophies supported by three nonnegotiable brand pillars creating; white space.
Things have changed…
Shorter commutes Less outings More sleep
We need a shoe for the new us….
It needs to be….
Inspiration : design / color
Design : Simple exposed function and things that cruise with style.
Color: Turn of the century graphic designers and the feelings they evoke through color usage.
Ideation
Final
How it works
Less manufacturing Easy disassembly
Small batch color ways Customer control
Submission Video