Jacob Schaffner Design
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new balance internship

 

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“Think about the two sides of new balance brand, create product that bridges both areas.”


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Opportunity : New Balance and Foot Locker united on one front. The goal of sustainability leading the path.

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theme.

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                                        collaborate.                          amplify.                                  sustain.

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makai’s - every day carry (e.d.c)

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prompt performce.png
 

Problems to solve.

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Inspiration.

 
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ideation.

Ideaion perf with labels.png
 
NB Performance Tape Up.gif
 
Ideation outsole with labels.png

Final.

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lineart.

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labeled performance features and materials.png
 
Logo Cut out less.png
Prompt page.png

problems to solve.

problems LifeSTyle.png
 

inspiration.

 
inspo.png
 

ideation.

ideation with labels.png
 
NB Propel Tape up.gif
 

final.

Hero shot lifestyle.png

Footlocker : Laced up

Propel Line Art laced up (no color).png

new balance : laced down

Propel Line Art laced down (no color).png
Lifestyle material labels.png
 

how it works.

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step 1.

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step 2.

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step 3.

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step 4.