GGif High to Low Urban Ranger.gif

urban ranger

 

 
Title.jpg
 

Designing for the north face three things needed to be considered

 
Brand 2.jpg
 

theme.

Problem Statment 2.jpg

ignite. curiosity. explore. lost. community.

Consumer.jpg
 

problems to solve.

 
Problems Gif 4.jpg
 

inspiration.

 
Inspo 3 (2).jpg
 

ideation.

 
ideation.jpg
 
uRBAN rANGER edited Tapeup.jpg
 

two phase wear = casual / active

 
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stand out when wanting to lie low when needing to.

 
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19Urban Ranger Call outs.jpg
 

submission video.